Trattoria Vivace
*Silver ADDY Award
PROJECT TYPE
Brand Identity & Bespoke Typeface Creation
COLLABORATION
Elise Frauenholtz
TOOLS
Adobe Illustrator & Adobe Photoshop
DELIVERABLES
Ivers Typeface, Mockups, & Brand Identity
Located in the heart of downtown Boston, Trattoria Vivace is a contemporary Italian restaurant and jazz lounge rooted in tradition, expression, and shared experience. Founded by Giuseppe Rossi and Peter Beck, Vivace brings together the warmth of authentic Italian cuisine and the soulful energy of American jazz, reimagined for a new generation.
Vivace offers guests a space that feels refined yet playful, with lively jazz and handcrafted dishes that come together to create an atmosphere that is both welcoming and vibrant.
More than a restaurant, Vivace is an evolving cultural experience. One that honors tradition while inviting audiences to linger, connect, and feel at home.
THE Brand
The mark for Trattoria Vivace is inspired by musical notation, designed to capture the rhythm and energy of music in visual form. It aims to feel as expressive as the jazz that fills the space, creating a dynamic identity that is warm, inviting, and classically refined. The color palette draws from the golden tones of brass instruments and the bright greens of Italy’s countryside, reflecting both the music and the culinary roots that define Vivace.
THE DETAILS
Every detail at Trattoria Vivace is designed to make the experience memorable. From carefully crafted drinks to the custom patterns and filigree derived from the curves of the letterforms, the brand carries a sense of rhythm and elegance throughout the space. Motion is also integrated into advertising and digital materials, translating the flow of jazz into visual form and creating an experience that feels as alive as the music itself.
