Third & Rally
*Silver ADDY Award
PROJECT TYPE
Web Design, UI/UX
TOOLS
Figma, Adobe Illustrator, Photoshop
DELIVERABLES
Case Study, Ipad App
Case Study
Explore the App (Ipad Experience)
Designed with personalization at its core, Third & Rally explores how customizable sports equipment can feel both approachable and expressive. Created for a Gen Z and Millennial audience, the app allows users to design pickleball equipment that not only performs well but reflects their personal style.
Built around a bright, dynamic, and playful visual language, the experience transforms what can often be an overwhelming customization process into something intuitive and engaging. High-end finishes are balanced with personality, creating an interface that feels polished without sacrificing fun.
More than a utility, the app reimagines sports equipment customization as an interactive experience, one that invites users to explore, experiment, and create gear that truly feels like their own.
research
As we researched design philosophies and history, A designer that brought our ideas into focus was William Morris. His voice echoed exactly what we were discovering.
William Morris believed in returning to nature as a source of truth and creativity, the value of imagination and craftsmanship, and design that connects people. These ideas led us to what inspired our own philosophy, the idea that children need spaces where imagination is nurtured, not replaced.
frames & Animations
As we researched design philosophies and history, A designer that brought our ideas into focus was William Morris. His voice echoed exactly what we were discovering.
William Morris believed in returning to nature as a source of truth and creativity, the value of imagination and craftsmanship, and design that connects people. These ideas led us to what inspired our own philosophy, the idea that children need spaces where imagination is nurtured, not replaced.
